Leon
Du

Founder & CEO of Beansmile. Building products, teams, and companies from Guangzhou to the world. Capturing light along the way.

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01 — About

Builder, thinker,
photographer

Leon DuI'm Du Ligang — most people call me Leon. Over a decade ago, I founded Beansmile in Guangzhou, starting from a small team and growing to serve over 100 clients worldwide. We've built tech solutions for brands like NBA, Mead Johnson, Dettol, and more, with teams across Guangzhou, Hong Kong, and Tokyo.

Recently I also founded Beansmile AI, focusing on AI products and growth. I've always believed that a great tech team matters just as much as a great product.

I'm a long-time contributor and sponsor in the Ruby community, and also active in the Vue ecosystem. Outside of work, I capture light and stories through my camera lens.

10+
Years of Entrepreneurship
200+
Projects Delivered
100+
Global Clients
3
City Offices
Beansmile Office
02 — Work

What I'm building

Est. 2012 · Product & Tech

Beansmile

A professional product and tech development company. WeChat certified partner, providing Mini Program, App, Web, and Shopify development for global clients. Served international brands including NBA, Mead Johnson, Dettol, and Durex.

AI · Innovation

Beansmile AI

AI products and growth delivery. Leveraging the world's most advanced AI models to build intelligent tools, AI-driven projects, and custom solutions.

Selected Work

A selection of projects built by Beansmile over the past decade.

NBA China Official Store E-commerce
NBA China Official Store
NBA China's officially authorized online shopping platform, built on Beansmile's proprietary e-commerce engine
Mini Program E-commerce Engine UI/UX
Wordmind AI AI
Wordmind AI
AI-powered content creation tool with image-text conversion and Xiaohongshu operations assistant
AI Content SaaS
Tokyo Chuo Auction Auction
Tokyo Chuo Auction
Tokyo Chuo Auction online platform with synchronized online-offline bidding
Web App Realtime Mobile
LOOKyahAI AI
LOOKyahAI
AI interior design tool — upload room photos to generate personalized design proposals instantly
AI Image Gen WeChat
Chinavator Shopify
Chinavator
Shopify plugin seamlessly integrating Xiaohongshu data for product and order management
Shopify Plugin Xiaohongshu
Mead Johnson E-commerce
Mead Johnson 美赞臣
Official Mini Program store for the globally renowned infant formula brand
Mini Program E-commerce
Kymo Overseas
Kymo — German Premium Rugs
Custom shopping website for premium German rug brand, connecting customers and driving sales
Cross-border Web Europe
Dettol E-commerce
Dettol 滴露
Dettol WeChat Mini Program store, powered by Beansmile's proprietary e-commerce engine
Mini Program Brand
View More Projects
03 — Blog

Thoughts on tech,
AI & building

Dec
2025
Seizing the AI Traffic Advantage: The 2026 GEO Optimization Guide for Shopify Merchants

As e-commerce rules evolve, Shopify merchants must master GEO optimization to adapt to AI assistant recommendation systems.

Mar
2025
When AI Meets News: Bringing Fresh Inspiration to Broadcasting with DeepSeek

Training Guangzhou Broadcasting on applying the DeepSeek large language model in news and media workflows.

Feb
2025
Go Local! Build Your Own AI Assistant with DeepSeek + Dify

How to deploy DeepSeek R1 locally and integrate it with Dify's knowledge base to create a secure, private AI assistant.

Feb
2025
Revitalizing Overseas IT Systems — A China-Tourist-Friendly Solution

Sharing at WeChat Open Class 2025 how WeChat Hub solves the China-friendliness challenge for overseas systems.

Sep
2024
Dify Workflow DSL: A Complete Xiaohongshu Operations Guide

Building an end-to-end Xiaohongshu operations workflow with Dify and large language models.

View All Articles
WeChat Official Account
04 — Photography

Light, shadow &
stories

Guangzhou Night Skyline
Guangzhou · 珠江夜色
Koi Fish
锦鲤 · 静水
Japan Old Street
Japan · 月下古街
Sydney Opera House
Sydney · Opera House
Osaka Castle
大阪城 · 飞鸟
Temple under Moonlight
月光下的庙宇
Sydney Harbour Kids
Sydney · Circular Quay
Brompton Rider
街头 · Brompton
Kids playing in river
京都 · 鸭川戏水
Sydney Architecture
Sydney · 光影建筑
Beansmile Team
10+
Talks & Shares
8
Years Sponsoring
WDC
Double Champion
3
Tech Communities
05 — Community

Building together

As a long-time community participant and sponsor, I share insights on entrepreneurship, AI, and technology at conferences and events. From sponsoring to organizing, from sharing to training — continuously giving back to the tech community.

Speaking & Events

🎤 Invited Speaker
2025
Revitalizing Overseas IT Systems — A China-Tourist-Friendly Solution
WeChat Open Class PRO · Cross-border Session · Invited as WeChat certified partner & WDC double champion
🏫 Corporate Training
2025
Empowering News Media with DeepSeek
Guangzhou Broadcasting · AI large model applications in news and media
🎙️ Talk
2015
Building Task Management Apps with Rails
RubyConf China 2015 · Shenzhen
🎧 Podcast
2021
How Mini Programs Empower Overseas Mobile Business
MetaLeader Podcast · Zhixiaoyun Universe Series
💡 Live Share
2021
How Agile Teams Efficiently Triage and Respond to User Feedback
LigaAI · Agile Trio Live Stream
🏢 Industry Salon
2016
Building a Premium Development Team
QingCloud · Guangzhou Business Travel Industry Salon

Community Involvement

💎

RubyConf China

Involved in RubyConf China since 2012 — from early donations to becoming a core sponsor for multiple consecutive years. Speaker in 2015, continued sponsorship and community building through 2024/2025.

Long-term Sponsor · Speaker · 2012–Present
🟢

VueConf China

Sponsor of the Vue.js China Developer Conference, supporting the growth and exchange within the frontend community. Vue has been a core framework in Beansmile's tech stack.

Sponsor · Ongoing Support
🔴

GZRuby Community

Organizer of the GZRuby community in Guangzhou, hosting regular tech meetups and sharing sessions. Organized a WeChat development special in 2015, promoting Ruby's application in the WeChat ecosystem.

Organizer · Guangzhou
💬

WeChat Certified Partner

Beansmile is an officially certified WeChat development partner with deep expertise in the WeChat ecosystem. Won the double championship at the WeChat Developer Conference (WDC).

WDC Double Champion · Certified
🎓

University Tech Exchange

Invited to Sun Yat-sen University's web development enthusiast community to share web development experience and techniques, bridging academia and industry practice.

Sun Yat-sen University · Tech Talk
🌏

Reddot RubyConf

Represented Beansmile at Reddot RubyConf 2016 in Singapore, connecting with Ruby developers worldwide and expanding our international tech perspective.

Singapore · 2016